Difference Between Fulfilled by Daraz (FBD) and Fulfilled by Merchant (FBM) on Daraz


Daraz, as one of the leading e-commerce platforms in South Asia, provides sellers with different fulfillment options to meet their unique business needs. Two common fulfillment methods offered by Daraz are Fulfilled by Daraz (FBD) and Fulfilled by Merchant (FBM). In this blog, we will delve into the differences between FBD and FBM, exploring their benefits, considerations, and how they impact sellers on the Daraz platform.

Difference Between Fulfilled by Daraz (FBD) and Fulfilled by Merchant (FBM) on Daraz

Fulfilled by Daraz (FBD):

Fulfilled by Daraz (FBD) is a fulfillment method where sellers store their inventory in Daraz's warehouses. When an order is placed, Daraz takes care of the entire fulfillment process, including packaging, shipping, and customer service. The key features and benefits of FBD include:

a. Warehousing: Daraz provides storage facilities in their warehouses, allowing sellers to send their products to Daraz's fulfillment centers. This relieves sellers from the burden of maintaining their own inventory storage.

b. Order Fulfillment: Once an order is received, Daraz picks, packs, and ships the product directly to the customer. Sellers don't have to handle the logistics, saving time and effort.

c. Customer Service: Daraz takes responsibility for addressing customer inquiries, order tracking, and handling returns or exchanges. This enables sellers to focus on other aspects of their business.

d. Prime Badge: FBD products are often labeled with a "Prime" badge, which indicates faster delivery and improved customer experience. This badge can enhance the visibility and credibility of the products.

Fulfilled by Merchant (FBM):

Fulfilled by Merchant (FBM) is a fulfillment method where sellers handle the entire order fulfillment process independently. Sellers are responsible for inventory storage, packaging, shipping, and customer service. The key features and benefits of FBM include:

a. Inventory Control: With FBM, sellers have full control over their inventory management. They can decide where and how to store their products, ensuring better control over stock availability.

b. Branding and Packaging: FBM allows sellers to incorporate their branding and personalized packaging, providing a unique and consistent brand experience for customers.

c. Cost Control: FBM gives sellers more control over their fulfillment costs since they manage the entire logistics process. It can be a more cost-effective option for sellers with efficient logistics operations.

d. Direct Customer Interaction: Sellers have direct communication with customers, which can help build stronger customer relationships and provide personalized support.

Considerations for Choosing Between FBD and FBM:

When deciding between FBD and FBM, sellers should consider the following factors:

a. Scale of Operations: FBD is suitable for sellers with high order volumes and limited storage capabilities, as Daraz's warehousing facilities can handle large quantities of inventory. FBM is a viable option for sellers with smaller order volumes and the ability to manage their own logistics efficiently.

b. Time and Resources: FBD relieves sellers from the logistical aspects of order fulfillment, allowing them to focus on other areas of their business. FBM requires more time and resources to manage packaging, shipping, and customer service.

c. Branding and Control: FBM provides sellers with more control over the branding and customer experience, while FBD offers the advantage of the "Prime" badge and Daraz's established fulfillment infrastructure.


The choice between Fulfilled by Daraz (FBD) and Fulfilled by Merchant (FBM) depends on the specific needs and capabilities of the sellers. FBD offers convenience, scalability, and customer service support, while FBM provides greater control, branding opportunities, and potential cost savings. Sellers should carefully assess their business requirements, order volumes, storage capacity, and logistical capabilities to determine which fulfillment method aligns best with their objectives. Daraz's flexibility in offering both FBD and FBM allows sellers to optimize their operations and provide a seamless shopping experience for customers.

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